Needed: A Fabric of Enforced Obsolescence


They should design a fabric that holds up perfectly well for a period of, say, three years, or 35 washings — and then suddenly begins to disintegrate.  They could market it as something of a joke, but somewhat seriously too:  “Buy him a new shirt — and prevent it from becoming The Old Standby” — with a picture of a closet that still contains shirts from yesteryear.


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