Needed: A Fabric of Enforced Obsolescence
They should design a fabric that holds up perfectly well for a period of, say, three years, or 35 washings — and then suddenly begins to disintegrate. They could market it as something of a joke, but somewhat seriously too: “Buy him a new shirt — and prevent it from becoming The Old Standby” — with a picture of a closet that still contains shirts from yesteryear.
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Tags: clothing, fabric, idea, invention, men's shirts, suggestion